A collaborative filtering recommendation algorithm using the multiple groups intelligence is proposed to address the problems that most of the current recommendation systems that are based-on social networks use the general heuristic methods and have drawbacks of choice of complex paths and weak transferring of trust phenomenon which leads to low recommendation precision
and there exists the inherent cold start problem in recommendation systems. The proposed algorithm divides users into several different groups from their social attribution and social trust relationship information Then predictive models are built based on multi-group through analyzing the user's social activities and social relationships in the groups and the evaluated group scores are used to predict ratings of new users The algorithm uses a deep group mining in a social network
the multi group intelligence to effectively improve the effect of the recommendation
and the evaluated group score to improve the recommendation of the cold start users. Simulation results and comparisons with the traditional collaborative recommendation algorithm and other social recommendation algorithms show that the recommendation effects of the proposed algorithm improve by about 0.2 and 0.22
respectively
and that the problem of cold start is effectively solved.
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